Archway Health
Powering Real-Time, Award-Winning DOOH Advertising Across New York City
An ad-tech system powering dynamic, data-driven content across 600+ NYC kiosks, integrating weather, sports, and transit data feeds.
1. Discover
We explored how Intersection could bring dynamic, real-time content to New York’s LinkNYC kiosks. Discovery revealed opportunities in out-of-home advertising that reacted to live data feeds.
2. Define
We defined integrations with APIs for weather, sports, train delays, and location data to drive real-time ad content. The roadmap emphasized scalability and automation.
3. Design
We designed workflows for data-driven ad delivery, enabling advertisers to deliver contextually relevant creative to users.
4. Develop
We developed the system using React, Clojure, AWS Lambda, AngularJS, and REST services, powering dynamic advertising across 600+ kiosks.
5. Delight
The platform delighted advertisers and users. A campaign for StreetEasy won an Obie Award, while ongoing work with Google integrated programmatic ad capabilities.
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Let's Get StartedWhat our clients say
SeeSaw Labs’ work exceeded all of my expectations. They’ve helped us think differently about what it means to define a product, to know what problems to solve, and to understand what a customer needs. When we get into actual development, the success metrics will be around time and budget. In terms of general project evaluation, SeeSaw Labs hit all of their milestones and deliverables on time and with high quality — that in and of itself is great.
We don’t have an internal product team, and SeeSaw has been able to think and innovate for something that started as imaginary. Their ability to put this imagination into a process and create a reality that can be touched has been amazing. Rather than taking orders, they suggest the best options from their perspective to ensure that the output adds value. Other companies do what we want and then come back and say it didn’t work. SeeSaw gives us advice that we choose to accept or set aside.
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Hi there. I'm AI Jeff. We can have a quick chat about your needs and I can advise on how to best start, answer questions and set expectations. What brings you here today?
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