Archway Health
Moosejaw: Driving Revenue Growth with Data-Driven eCommerce Optimization
A data-driven conversion optimization program using A/B testing and analytics to boost ecommerce margins for the outdoor retailer.
Our Approach
1. Discover
We explored Moosejaw’s challenge of underutilized data despite rapid ecommerce growth. Discovery highlighted the need for improved analytics and conversion optimization.
2. Define
We defined a CRO strategy including corrected data capture, clear KPIs, and a framework for split testing. The roadmap emphasized measurable improvements at scale.
3. Design
We designed testing processes and data dashboards to evaluate promotions, personalization, and UI/UX hypotheses.
4. Develop
We implemented solutions using Monetate, Google Analytics, and custom dashboards, enabling robust A/B testing and analysis.
5. Delight
The CRO program delighted stakeholders by improving conversion rates, driving significant margin gains at $100MM scale.
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Let's Get StartedWhat our clients say
SeeSaw Labs’ work exceeded all of my expectations. They’ve helped us think differently about what it means to define a product, to know what problems to solve, and to understand what a customer needs. When we get into actual development, the success metrics will be around time and budget. In terms of general project evaluation, SeeSaw Labs hit all of their milestones and deliverables on time and with high quality — that in and of itself is great.
We don’t have an internal product team, and SeeSaw has been able to think and innovate for something that started as imaginary. Their ability to put this imagination into a process and create a reality that can be touched has been amazing. Rather than taking orders, they suggest the best options from their perspective to ensure that the output adds value. Other companies do what we want and then come back and say it didn’t work. SeeSaw gives us advice that we choose to accept or set aside.
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