Archway Health
Blending Play and Technology with Augmented Reality and Computer Vision
An augmented reality game that uses computer vision and neural networks to identify pets and create playful, sharable AR interactions.
1. Discover
We identified the opportunity to blend AR gaming with pet ownership. Discovery revealed demand for interactive experiences using real pets as part of the gameplay.
2. Define
We defined a mobile MVP game that detects pets using computer vision, engages them in interactive AR play, and records sharable gameplay clips. The roadmap emphasized novelty and viral potential.
3. Design
Our design process included prototyping AR interactions, collision detection between real and virtual objects, and intuitive controls. We designed a simple but engaging UI to highlight gameplay.
4. Develop
We developed the solution with Unity, neural networks, computer vision, and native camera integration. Rolling video buffers enabled instant clip sharing after gameplay objectives were completed.
5. Delight
The AR game delighted users by blending pets into immersive experiences. Real-time processing and sharing features drove user engagement and viral adoption.
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SeeSaw Labs’ work exceeded all of my expectations. They’ve helped us think differently about what it means to define a product, to know what problems to solve, and to understand what a customer needs. When we get into actual development, the success metrics will be around time and budget. In terms of general project evaluation, SeeSaw Labs hit all of their milestones and deliverables on time and with high quality — that in and of itself is great.
We don’t have an internal product team, and SeeSaw has been able to think and innovate for something that started as imaginary. Their ability to put this imagination into a process and create a reality that can be touched has been amazing. Rather than taking orders, they suggest the best options from their perspective to ensure that the output adds value. Other companies do what we want and then come back and say it didn’t work. SeeSaw gives us advice that we choose to accept or set aside.
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