Archway Health
SBDigital: Powering Self-Service Political Campaign Ads with a Custom Google Ads Integration
A political AdTech platform wrapping Google Ads APIs to let campaigns self-serve and manage digital advertising efforts.
Our Approach
1. Discover
We explored how Switchboard, rebranding as SBDigital, could expand from call-based outreach into digital campaign management. Discovery highlighted demand for self-service political ad campaigns.
2. Define
We defined a SaaS platform wrapping the Google Ads API to enable campaign managers to launch and monitor digital ads. The roadmap prioritized simplicity and compliance.
3. Design
We designed a customer-facing interface for managing political campaigns, ensuring ease of use for non-technical staff.
4. Develop
We developed the system by fully wrapping the Google Ads API in a custom interface, enabling seamless campaign creation and management.
5. Delight
The new platform delighted users by opening up digital advertising opportunities, establishing SBDigital as a player in political AdTech.
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Let's Get StartedWhat our clients say
SeeSaw Labs’ work exceeded all of my expectations. They’ve helped us think differently about what it means to define a product, to know what problems to solve, and to understand what a customer needs. When we get into actual development, the success metrics will be around time and budget. In terms of general project evaluation, SeeSaw Labs hit all of their milestones and deliverables on time and with high quality — that in and of itself is great.
We don’t have an internal product team, and SeeSaw has been able to think and innovate for something that started as imaginary. Their ability to put this imagination into a process and create a reality that can be touched has been amazing. Rather than taking orders, they suggest the best options from their perspective to ensure that the output adds value. Other companies do what we want and then come back and say it didn’t work. SeeSaw gives us advice that we choose to accept or set aside.
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